Flavien JonakParis based
Subject
TIFFANY & CO
Year
2026
Discipline
Art Direction / 3D / Motion — Product Film & Stills
Credits
Théo Clavel — Sound Design & Music
Status
Self-initiated project. Not commissioned by, affiliated with, or endorsed by TIFFANY & CO.

HardWear

HardWear is Tiffany's most graphic jewellery — links borrowed from industrial hardware, then set with diamonds. The film takes that contradiction at its word and lights it as chiaroscuro: most of the frame left in shadow, one hard source raking along the chain so the links read as weight before they read as ornament.

The intent was to let the form carry the piece on its own. No set, no colour, nothing to soften the geometry — only silver catching the light edge-on, and the stones answering a beat later as the chain turns.

TIFFANY & CO — HardWear
TIFFANY & CO — HardWear
TIFFANY & CO — HardWear
TIFFANY & CO — HardWear

Info

Paris-based creative director and 3D artist, focused on high-end visual production. Specialized in beauty, watchmaking and jewelry, I craft images through a controlled approach to light, material and motion. From concept to execution, each project is designed to achieve clarity, precision and lasting visual impact.